2024 SEO Digital Marketing Terminology | Spectrum Net Designs

2024 SEO Digital Marketing Terms

With the ever-evolving tech world that also means that your business and marketing strategies also need to change with the times. With new ways of digital marketing also means that there are new digital marketing terms and definitions that you need to learn so you aren’t left in the dust.

We’re going to make sure that you stay ahead of the curve, and make sure you know what you’re learning about or what your marketing agency is talking about. We will teach you terms like domain authority, PPC, content marketing, backlinks, and many more.

The word marketing being highlighted in a book

Digital Marketing Terms to help understand marketing "lingo"...

  1. SEO (Search Engine Optimization)
    • SEO is using specific terms and site content to rank your page for specific keywords in the SERPS (Search Engine Results Pages). This can also mean using videos, photos, tables, and graphs to help with user experience and understanding.
  2. PPC (Pay Per Click)
    • PPC is a form of a paid marketing strategy where pay per click that you add gets rather than pay a fixed amount for placement on a page.
  3. Content Marketing
    • Content Marketing is marketing where you are making and giving away digital materials like photos, blogs, or videos. This is meant to create brand awareness and get people interested in your product/service.
  4. SSM (Social Media Marketing)
    • SSM is when you market your brand or service on social media sites like Instagram, Facebook, or even Linked In.
  5. Email Marketing
    • Email Marketing is when you send an outreach email to one of your clients/subscriber lists. This could be anything from updates to sales or even just a newsletter.
  6. Conversion Rate Optimization
    • Conversion Rate Optimization just means that you are optimizing your webpage or ad you increase the percentage of people who see your page/ad and take the desired action.
  7. Affiliate Marketing
    • Affiliate Marketing is when people get a commission for delivering a desired result that could be a sale or even just bringing them to your website.
  8. White Hat SEO
    • This is when you are implementing SEO strategies that follow the guidelines of the browser you are using.
  9. Black Hat SEO
    • Black Hat SEO is when you are using strategies that have very beneficial upsides but don’t follow the browser’s guidelines. If caught large penalty usually follows making it very hard to rank your website even if you no longer use black hat tactics. (WE NEVER RECOMMEND BLACK HAT TACTICS)
  10. Organic Traffic
    • This is the traffic that comes to your site without the use of paid ads. This could be from SERPS rankings or links from other sites (Free Traffic).
  11. Link Building
    • Link Building is when you are actively trying to get links from other sites Ponting to yours.
  12. Anchor Text
    • Anchor Text is the clickable text portion of a hyperlink. This could be a brand name, product name, or any other text that links to another page or website.
  13. Meta Description
    • This is the paragraph-style text below the URL on the SERPs page that gives a small blurb about the page. This is written by the website but sometimes the browser will override it and rewrite it for different searches.
  14. Meta Title
    • This is the name of the page in the SERPs that that is the hyperlink. This is also used to try to help determine keyword relevancy.
  15. Keyword Density
    • This is the percentage of the text on the page that is a keyword compared to the non-keyword text.
  16. Indexing
    • Indexing is the prosses of getting pages on a browser. If your page isn’t indexed it won’t show in the search results.
  17. Crawling
    • Crawling is how search engines look at your site to stay up to date on your page updates like new content or links.
  18. robots.txt
    • In a robots.txt file you provide a browser to tell them what pages to crawl and what ones to skip.
  19. DA (Domain Authority)
    • A score from 1-100 by Moz predicts how well the website is likely to rank in the SERPs. (Very Similar To DR).
  20. DR (Domain Rank)
    • A score that tells a website’s strength on a scale from 0-100. The higher the score the higher the authority and easier it will be to rank. (Very Similar To DA)
  21. Alt Text
    • Alt text is linked text to an image to describe what it is, and this helps the browser determine what the image is.
  22. Conversion Rate
    • Conversion Rate is the percentage of people that perform an action on a page vs the people it was shown to. For example, the percentage of people who place an order on a site compared to the total number of visitors.
  23. 301 Redirect
    • A 301 redirect is when a URL is redirected to a different URL.
  24. 404 Error
    • A 404 error is when the web page can’t find the webpage you are looking for.
  25. Mobile Optimization
    • Mobile Optimization is when you make our site easy to use on phones and other mobile devices.
  26. Local SEO
    • Local SEO implemented strategies will help sites rank better that serve customers face to face (Brick and mortar store or service).
  27. Featured Snippet
    • A Featured Snippet is the text that sometimes appears at the top of the SERPs giving a quick answer or explanation. (Excerpt from a site)
  28. Longtail Keyword
    • Longtail keywords are just longer more specific keywords. The longtail might be “pink 18th birthday party cake” rather than “pink cake”.
  29. CTR (Click Through Rate)
    • It’s the ratio of people who see your ads to the people who click on them.
  30. Breadcrumb
    • A text path is usually on the top of the page that shows how you got there. An example could be Home>Team>Marketing>John Smith.
  31. Canonical URL
    • A Canonical URL is a URL that is picked by you or Google to be indexed in a set duplicate page.
  32. Keyword
    • A Keyword is a word or phrase that helps describe a page or site.
  33. On-Page SEO
    • On-Page SEO is changing or adding elements to your website to improve your rankings.
  34. Off-Page SEO
    • Off Page SEO are things you do off your site to improve your rankings like getting backlinks and posting on social media.
  35. Sitemap
    • A Site Map tells the browser what pages and/or files you think are important for it to index.

Final Thoughts

2 People Learning About SEO Terminology

Now that you have some of the basic digital marketing terms down you need to get optimizing. We understand that learning all the ins and outs of search engine optimization is a big task. With constant updates and changes to the rules of SEO and Search Engines, it can be a lot to take on with all other responsibilities. 

That is why we recommend that you work with an agency like us here at Spectrum Net Designs. Our SEO marketing team would be more than happy to meet with you to get your site fully optimized.

Google is always changing its policies so there are always tons of new terms that you will need to learn about. So just keep that in mind when working; always look up terms that you see and don’t know what they mean. Now let’s get to it and happy optimizing.

We get all of this might be a little tricky and there are always new words to learn. Our marketing team can help!  

If you want to ensure your SEO & Ads are done perfectly give us a call today!