How Often Should You Post To Your Blog
Getting the Most Out Of Your Content Marketing ~ Blogging Tips
Blogs have been evolving for years and are being used more and more by businesses, individuals, and organizations. They are a great way to increase traffic to your website while providing valuable information to the public about your company. Sharing general industry knowledge, or maybe some simple product insights, can help build relationships with users. One question that is frequently asked is how often you should post to your blog for maximum exposure and traffic. Another frequently asked question is, how to get the most out of your content marketing. As marketers, we can offer our perspective and share some blogging tips to help you take your blog to the next level.
Why is blogging important for my business?
Ultimately, we do not have a SET number of times a week or month that your business should be publishing new blogs. Since every business is different, posting content will be different as well. Generally speaking, for small businesses, 2-4 blogs per week would be ideal to start. Larger businesses might want to consider aiming for a 6-8 range of posts a week to maximize their content marketing. Keeping content fresh on your blog will help you increase new visitors and give Google tons of new stuff to crawl. All in all, blogs will help you maximize your content marketing efforts and build up your business and brand.
How often should you post to your blog?
Ultimately, we do not have a SET number of times a week or month that your business should be publishing new blogs, but generally speaking, for small businesses, 2-4 blogs per week is about where most businesses should be. Larger businesses and corporations might want to consider aiming for the 6-8 range of published posts a week to maximize content marketing in the best way possible. Keeping content new and fresh on your blog will help you increase new visitors and give Google tons of new stuff to crawl, which will help you maximize your content marketing efforts and build up your business and brand.
What Determines How Often You Should Post?
Goals:
- What do you hope to achieve with posting blogs? Are you looking for more traffic? If so, then frequent blog posting will be beneficial for your business. If the focus is mainly on educating the audience and providing information, then longer-form, less-frequent posts are a better idea.
Competition:
- If you are involved in a highly competitive market, that will influence how often you post. If your competition is regularly posting, then following suit to stay in the forefront of the competition would be beneficial.
Target Audience:
- Take a step back and ask what your audience is looking for. Are they looking for daily content with tips and tricks? Or are they looking for long-form content that will give them more information?
Resources:
- Take into consideration the time as well as personnel. Blogs can take time to research and create; having a larger team will make it easier to post more. If it’s a smaller team or even one person, then content might take more time to produce and publish.
What if I run out of things to write about?
This is a valid question in the world of blogging and content marketing, but we want to just encourage you to get creative. Blog content can cover a wide range of information, opinions, personal experiences, and more. We’ll give you an example… let’s say you own a used car lot and are trying to post 3 times per week. The options are endless when it comes to topics you could write about. You could blog about the advantages of buying a used vehicle, things to look for while purchasing a used car, or even seasonal maintenance care. Not to mention, you can post weekly updates about new inventory, or a monthly or weekly feature of a vehicle that you are trying to sell. When you feel like you are beginning to run out of ideas, you can utilize blogs and content that are relevant to your profession. These topics might not be directly related to used cars or the topic of selling used cars, but it is still valuable information for your audience. That valuable information helps with brand recognition, brand trust, and simply getting more people to know who your business is and what they do. If in the future they require a used car, they know exactly where to go.
Reposting or Repurposing
We haven’t even touched on the idea of content recycling either. It’s always good to revise, adjust, and re-post old content so that it is relevant and up to date. This is another good way to keep posting to your blog and keep content rolling. Repurposing can also mean that you expand or change up the information, perhaps more in line with a trending topic. Take a look at the content that is already there, and see how it is performing. Then you can evaluate if it would be a better use of your time to create new content or repurpose some old content. If blogs drop in rankings, refreshing them is worth it to work on optimizing them and making them more relevant.
Final Thoughts...
The best thing you can do is maximize your content marketing efforts by utilizing a blog for your business. Blogs look different for each business; it is not a one-size-fits-all program. We understand that not all companies have the time or resources to dedicate someone to take care of content marketing. That is to say, Spectrum Net Designs offers blog management and content management services for businesses around the USA. If you are interested in learning more about how that could work for your business, contact us today – we would be happy to help you in any way that we can.
Interested in learning more about our content management Services?
If you enjoyed this article, please share it with your friends!