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Boosted Post or Meta Ad: Which is Better for You?

Boosted Post or Meta Ad: Which is Better for You?

When it comes to advertising, there are many options to choose from. Don’t let it confuse you! In this blog, we break down the difference between a formal Meta Ad, and what you would see as a boosted post on Facebook.  Read on to learn more! 

Meta and Facebook: How are they related?

Facebook was once known as the overarching company connecting the social platforms of Facebook, Instagram, WhatsApp, and now Threads.  It changed the name of the parent company to Meta. So Facebook now just exists as a social media platform.  Meta did this in order to pursue avenues further than just the world of social media.  Meta wants to dip their toes into the world of virtual and alternate reality, gaming, and much more that we will be seeing soon. 

Read more about Facebook’s name change to Meta in our blog! 

What is a Boosted Post?

While scrolling through your Facebooks feed, you may have come across a post from an account you are not currently following.  This post, under where their name is will have a little bit of text that reads, “Sponsored”.

This means that the advertiser paid to make sure this post shows up in front of you.  The more money applied to the boosted/sponsored post.  The more people that will be able to see it!

It is important to note that a boosted post is the same as a sponsored post.  As they can be referred to as both around the online world. 

A boosted post like this is great to increase general brand awareness.  If you are boosting a post that is interesting, eye-catching, and new to your audience, it may help your company get in front of new eyes! This is a good opportunity to show just a bit of who you are and what you offer so you can get more eyes on your business. 

A sponsored post is also good for engagement with a specific post.  If your post comes across their feed, they may be more inclined to interact with it, giving you more engagement and interaction that could lead to conversions.  

What is a Meta Ad?

Made with the Meta Ad manager, running an ad through Meta allows for you to have a series of images and copy that can be posted in various ways across all the platforms that Meta has ownership over.  For the most part the focus is on Facebook and Instagram. 

 

While you can have a sponsored or boosted post on Facebook and Instagram, running an ad or an ad campaign through Meta can allow you to have visibility on both platforms simultaneously.  

An ad campaign is a series of ad posts that all focus on one thing.  The posts of an ad campaign could all focus on a new product or upcoming event.  

Based around the goals of your business, a Meta ad or campaign allows for more specific targeting, as well as the ability to learn more about your audience over time. 

To read a deep dive into What Exactly Is A Meta Ad, check out our blog!

Advantages and Disadvantages of a Boosted Post

One disadvantage of a boosted post is less engagement when compared to an ad.  While you may get some post interaction, you may not get as many people following your post to your actual website. 

The advantage to a boosted post is that they are easy and quick to create.  It takes about as much time as creating a regular post usually takes. 

A boosted post is also great for reaching people that are connected to your current audience.  This means friends of friends, followers, and other connections your audience may have.   

Advantages and Disadvantages of Meta Ads

Unlike a boosted post, an ad or ad campaign takes much longer to create, especially depending on how long you want your ad to run.  Ads are also normally much more in depth and carefully structured.   

With a Meta ad, you will also be more likely to get better results.   

Ultimately, it depends on what your needs are and what your goals for your business may be that will help you choose whether a boosted post or a Meta ad is better for you! 

Unsure of where to start? Boosted post or ad, we can help
with both!

Contact our marketing team today to see what we can do for
you!

Looking to Rebrand Your Business? Consider These!

rebrand your business

Looking to Rebrand Your Business? Consider These Steps!

Rebranding your business is necessary to keep your business afloat. It demonstrates that your business is current and capable of reinventing its image so you can continuously resonate with your audience. Brands can lose momentum over time, so you must freshen up your brand and offer your audience a new experience.

With that being said, rebranding your business is not a simple task. The challenge that lies within is being able to modernize your brand identity without straying away from your core principles and values. If not done correctly, you can potentially lose loyal customers and have a hard time generating new ones.

It’s important to come up with a rebranding strategy that will create opportunities for your business, not risks. We’ve come up with some simple tips to consider when starting this task.

Commit to A Goal

When developing your rebranding strategy, first, ask yourself what? What is the main reason you are changing your brand identity? Have you noticed that you are losing customers? Is your brand becoming outdated with your audience? Whatever the answer is, it is important that you have a strong reason for freshening up your business image.

The amount of time this will take to set up goals for this rebrand is understandable. Rebranding your business is not a small decision, so it is important that you make the most of it. Without a vision or purpose in mind, you could end up wasting time, money, and resources on needless brand improvements that could hurt your following in the end.

Do Some Research About Rebranding Your Business

This should be a no-brainer. It is not enough to just have a goal in mind. You will need research ideas for your rebranding strategy to help you execute successfully. Within your research for your strategy you will want to make sure you are covering all points that are included when making a big move like this. There are many moving parts to this.

If you are looking to become more relatable to the interests of today’s generation, you will want to spend some time analyzing their browsing and buying habits. You can also do a competitor analysis to see how they handle their rebuild-branding activities. Understand what makes them unique in the market and check out if their efforts had a successful impact or lack thereof.

The best way to understand this is by looking at how their audience interacts across their platforms. Are they motivated and engaging? What are some things that your competitors do that you don’t? By making these comparisons, it provides insight into areas you can improve and even adopt these into your strategy in a unique way for your business.

Try to be unique when adapting strategies from your competitors. Rather than copying them, you should see if there is a way to improve what they are implementing. From there, you will end with a fresh brand image that will generate interest amongst your audience.

Be Consistent

In most cases, a rebrand leads to a profound change in the personality and appearance of a business. This does not have to always be the case if your brand has generated a loyal following. If you want to focus more on keeping up with aesthetic trends, it would be smart to retain certain elements, such as your brand colors and tone of your messaging.

If you are looking to spruce up your brand kit, you can use a logo generator, but be careful that you do not stray far from what makes your company authentic. Other than your logo, think about making subtle changes to your marketing materials that you publish. You can revamp your social media platforms and graphic templates. Don’t be afraid to experiment with different styles without straying far from your original imagery.

rebrand your business

Use Promotions to Build Interest

By rebranding your business, you show your willingness to innovate and give your audience a reason to continue engaging with your content. You will want to promote your rebrand to your audience in the right way. Try publishing videos or story teasers and send out emails that announce major changes in your brand identity.

Try building momentum for your big announcement by providing subtle hints and not giving too much away. You can also look into other tactics like social media and SEO-driven branding strategies to help raise awareness even further and to a larger audience.

Keep an Eye on Your Numbers

Just like every other marketing strategy, rebranding your business is a continuous process. It does not end on your official launch date, and there is still more room for changes and improvements. After launching your rebranding to your audience, you’ll want to be prepared for when the results fail to deliver on your expectations, or succeed more than you thought! But either way, be ready to look at your numbers and adapt.

For this reason, keep tabs on how well your new imagery is performing. How are customers responding to the change? Look into both positive and negative feedback to understand where you are falling behind or exceeding your targets.

You will also want to track your engagement across platforms. Look at the number of new users that liked, shared, or commented. In addition, compare the amount of time website visitors are spending on your site before and after the launch. If there are aspects of your strategy that fail to accomplish your goals, you can alter or discard them entirely. 

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How to Create Attention Grabbing Graphics with Canva

how to create graphics in canva

How to Create Attention Grabbing Graphics with Canva

A Few Tips to Create Eye-Catching Graphics in Canva

When you can tackle successfully designing social media graphics for your own company or clients, you can accomplish many objectives:

• Easily capture your audience’s attention
• Effectively share your message
• Engage with your Audience
• Increase leads and conversions
• Improve your Brand experience.

These objectives are crucial for you to successfully demonstrate through your graphics. Competition is tougher than ever in the online world, and it starts with creating attention grabbing graphics.

Yes, we understand that not everyone is a skilled designer, and not all businesses have the resources to employ a professional graphic designer. That is where, Canva, comes to the rescue!

Canva is known as a graphic design platform that allows users to create social media graphics, presentations, posters, resumes, and much more. The best part is they provide you with free templates, options for images, filters, icons, shapes, and fonts- essentially everything you need to create attention grabbing graphics.

To help you maximize all their useful features, we’re outlining a couple of ways to create your next great graphic using Canva.

Browse Canva’s Free Templates

Before you do anything, it is important to understand your content goals and objectives for your graphic design. Which social media channels will you be using and what details you would like to incorporate through your graphic.

Canva provides users with a variety of professionally made templates and elements that you can incorporate into your graphic. If you use, Canva Pro, you have access to everything for free. If you choose to use the free version, take some time to browse the many templates and check out all the available features before you decide if it is something you would like to purchase.

how to create graphics in canva

Use Consistent Brand Color and Fonts

With the endless possibilities within Canva, it is easy to lose sight of your content goals and not stay consistent with your brand colors and fonts. On Canva’s basic color picker, you can input your brand’s hex code to directly match your branding colors, which allows for consistency amongst graphics. It is not mandatory to use the same colors over and over, using similar ones across your posts in all your social channels can help you stand out and become recognizable online as well. Using consistent colors throughout your graphics will provide an identity and cohesiveness for your brand identity.

A great tool to see what colors go well together is Canva’s Color Tool. Try it out!

Learn more about creating a cohesive brand style guide by downloading our FREE eBook

Similar to your brand colors giving your brand consistency, fonts bring out the tones and personality of your message. That is why it is important to strategically pick fonts based on what you are trying to say and the tone of your message. Try to pick fonts that are close to your existing marketing pieces. If you cannot find the exact one in Canva, look at the typography of your current pieces and try to find similar fonts with the same serifs, sans serif, alignment, etc.

Try to stick to one or two fonts at a time when creating your attention-grabbing graphics. When you use two fonts you can create contrast and really grab the attention of your audience. It’s a best practice to apply one font family and use their variant- italic, bold, or condensed.

Use Quality and Relevant Images

A huge contribution to creating attention grabbing graphics, right off the bat, is the image you have selected. Your image must catch your audience’s attention at first glance, or they will keep scrolling. By choosing excellent visual content, you will keep your audience interested in what you have to say and on your page longer. If you like the image but the colors do not cut it, you can use Canva’s photo adjustments option to tweak the contrast, brightness, saturation, and tent.

Experiment!

Have fun with this side of your marketing duties! It’s time to relax and let your mind be creative and experiment with all the features Canva has to offer. There are many features within both the free version and pro version to help your designs stand out against your competitors.

Keep it Clean and Simple

With all the features that are offered to you within Canva, it’s important to stay true to your design goals and strategy. Just because you have access to different fonts, colors, layouts, icons, etc. does not mean you need to use them all. Keep your graphics clean, simple, and cohesive!

It does not matter if you are a beginner or a seasoned designer, these simple, actionable, and effective tips can help create eye-catching graphics that will outperform your competitors! Canva is a great tool to utilize to help your designing skills and create engaging content.

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Email Marketing For Your Business

email marketing for your business

Email Marketing For Your Business

Keeping Up With Your Clients

Email Marketing is a great tool for all businesses to keep in touch with their current, new, or prospective clients regularly. If you aren’t currently doing any type of email marketing, the thought of trying to come up with consistent content to push out might seem a bit intimidating. We are here to assure you that ANYONE can utilize email marketing for their business, and we want to help you see the benefits of email marketing as well as how you can get started today!

What Is Email Marketing?

Email marketing is a form of digital advertising that consists of sending emails regularly to lists of your current or prospective customers or clients. Email campaigns can be anything ranging from company newsletters to sales information and coupon codes. The opportunities are endless when it comes to forming a campaign that works for your business. According to Oberlo on average for every one dollar you spend on email marketing, you can expect a return of $42. This goes to show how useful and effective email marketing is in today’s world! Many people enjoy receiving promotional emails from their favorite brands, it allows them to stay in touch with what is happening within the business and what opportunities there are for them as the customer! This is typically done through various email services such as Mailchimp or Constant Contact, stay tuned to read more about these services below!

How Can Email Marketing Help My Business?

We’ve already made it pretty clear that there are some great benefits to starting email marketing if you have not already, but how can email marketing specifically help your business?

Organize Your Current Customers & Leads For Better Marketing

Organizing your customer list and leads might not be a big feat for some, but for other businesses, this is reason enough to begin email marketing. Having concrete lists of your customers as well as potential leads will help your business as you continue to grow. As you continue to add names and emails to your lists, it will keep you informed, and organized, and help you stay connected to how your business is doing.

Increase Your Return On Investment

Did you read our statistics above? That on average a company will receive a forty-two dollar return on a one-dollar investment? That is a crazy statistic, and what business DOES NOT want to see their ROI increase? If done properly, email marketing will only help your business grow – you can’t go wrong!

Creates Meaningful Relationships With Your Customers

This is a great way that email marketing can help your business, by building up your relationship with your current and prospective customers. Emails can be as personal as you choose to make them, and they can be a great way to help your customers feel taken care of by your business. You have likely either received or seen some sort of personalized email with your name in the first line – studies have even shown that those personalized emails generate 50% higher open rates! Think about that, something as simple as using your customer’s name will make the biggest difference!

email marketing ROI
client relationship

How Do I Get Started With Email Marketing?

Because every business is unique, each one’s approach to email marketing should be different, but some basic start-up steps apply to any business!

Choose An Email Provider

There are tons of great email providers out there, some of the most popular include Constant ContactSend In BlueGet Response, and Mailchimp. There are tons of great email marketing providers out there, so be sure to do your research in order to find the one that will be best for your business.

Get A List Of Current & Prospective Clients

Start by working through all of your known customers and emails. This might take some time, but it will be your base as you start your marketing campaigns. There are tons of great ways to grow your prospective client list as well! This will look different for every industry, it could mean publishing a free resource or eBook that is delivered via email after subscription, or if you are in eCommerce, you could offer a deal or discount to new subscribers! Use lead “magnets” to generate new lists for your marketing campaigns.

Segment Your Email Lists

Segmenting your lists might take some time and thought depending on the type of business you own! One thing that makes email marketing so successful is the fact that emails can be very personal and specific based on the needs of a customer or client. Let’s take the business of an event venue, for example, there will be a variety of people that inquire about the space depending on their needs. This could be anyone from a wedding planner looking for a space for the bride, to a business owner looking for a place to host a conference. Although both people have use for the space, separating the wedding planners from the business owners can be a huge benefit when it comes to tailoring your emails and email content.

Send A Welcome Email

Sending a welcome email is a great way to get started with your email campaigns. Your welcome doesn’t have to be elaborate, just something to say hello, welcome, or maybe thanks for being a valued customer. You can include something so your customers can get to know you better, or just appreciate them by sending a simple coupon.

Begin Creating & Scheduling Emails

Once you have your lists in place and have sent a welcome email to your new contacts, you can officially begin creating and scheduling emails! The great thing about email marketing is how easily so many platforms have made it to schedule emails. That means you can work far ahead in advance to make sure that you create and keep a running narrative with your customers.

How Do I keep Fresh Content For My Emails?

Keeping content fresh for you to send out to your email lists can be challenging, especially if you run a pretty straightforward company – but don’t get discouraged, there are plenty of ways to ensure that you are sending out fresh and interesting content to your customers.

Start A Blog

Starting a blog is a great way to continue to push out new and fresh content for your emails. You can write a blog about anything and everything, you can even recycle old blogs by revamping the content and resharing them! Blogs are a great way to give out free resources to people who might be interested in your products or services all while getting them onto your website.

Run A Sale or Give A Discount

If you are selling a product or service, running a sale or giving out a discount is the perfect way to make sure you have enough content for your emails. You may only want to run sales or give discounts at specific times of the year, and that’s OK! It can still be a great way to increase your sales and get some new customers.

Get Involved In The Community

Getting involved in the community and giving back is great for any business to do – but it also helps generate content for your email marketing. It can be beneficial for you to feature different community events that your business will be a part of within your email marketing campaigns. Not only does it show your customers that you care about your community, but it can also inspire someone else to give back to their community making the places we live and are a part of that much better.

We hope that you learned a lot about email marketing and how keeping up with your clients can help your business grow and thrive. If you have questions about email marketing or simply need help starting a blog or creating a website you’re proud to show off in your email marketing campaigns, contact us today! We are happy to talk about whatever marketing project you might need help with.

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How To Benefit From Content Marketing In Your Industry

content marketing for your industry

The Best Ways To Benefit From Content Marketing In Your Industry

Stand Apart From Your Competitors With Fresh Content Marketing For Your Business

Most businesses understand the importance of content marketing – no matter what industry you fall into, you will always be a part of the never-ending race to prove how your product or service is different, or better than your competitors. Just because you know it’s important doesn’t mean that it is always easy; in the hustle and bustle of it all, it’s easy to become complacent with mediocre effort and results, and forget JUST how much we can benefit from content marketing in our companies with just the help of a few new creative ideas. We want to provide you with a couple of fresh content marketing ideas to shake up the mundane and explain just how they can benefit you in YOUR industry.

Content marketing takes form in many ways over the various spectrums of industries, marketing goals, and brands – but content marketing doesn’t have to be stale; in fact, the most beneficial content marketing campaigns are ones that keep consumers, buyers, and businesses on their toes. The ones that have people laughing and entertained, and the ones that make you feel good as a human, stimulate your senses, keep you informed, and build community.

Blogging: Make it relate-able, shareable, and buy-able

Blogging is one of the most widely used and most popular content marketing strategies today. Yet it also can be the easiest to let go stale and take the back burner. We have three rules to live by as you use blogs to market your products, and make your content relatable, shareable, and buyable. Blogs should not only connect to your audience, but they should keep them informed, giving them valuable knowledge so that they leave your site a better, smarter, more intelligent human. This is the type of content that people come back for – you want them to be so hooked on your information and brand that they continue to come back, trusting your resources repeatedly and sharing them with their friends. This, in turn, continues to build that relationship of trust. Keeping your blog content buyable is business 101 – make sure you are putting in your calls to action, don’t oversell your services, but don’t let anyone leave without informing them of what you CAN offer up to them. When these three aspects are continually done well within a brand, your blog will rarely, if ever, become stale and stagnant. (Need help fighting writer’s block? Check out this blog).

Be Remembered Through Humor: It's OK to be funny

Memes, one-liners, and short comic videos can go MILES with your audience. Many companies today shy away from using humor to market their products or brands because they don’t believe that it takes away from the professionalism of who they are or are trying to be. We need to break down this belief that a company cannot be professional and fun. We could give you hundreds of examples of companies that do humor well, but one of our favorite examples is Amazon’s recent Superbowl video “Not Everything Makes The Cut” This video leaves you smiling as it depicts the various items that could be made into an “Alexa object” and how they could go wrong – not only making you laugh but also realizing on a new level why Alexa is so great, and how you could use it in your house. Another great example is as simple as Burger King’s many tweets – at times, they will poke light fun at their various fast food competition, and other times, they are just making witty remarks about YOLO(you only live once) or eating chicken fries during a job interview. This humor is relatable, entertaining, and fun to read, watch, and share. Making people laugh is always a good idea, no matter what company or industry you are involved in.

industry content marketing

Utilize Social Trends: Capitalize on already viral or popular content

The internet has given the world the ability to create new viral trends that seem to be weekly. A recent trend across all platforms is the legendary “Git Up Challenge,” where people post videos of themselves dancing a specific routine to the unique and recently released song “The Git Up” by Blanco Brown. Instantly, you had everyone from cowboys to news anchors doing the git up challenge. The Mobile Police Department of Alabama decided to join in by recreating their version of the already viral trendClick here to watch the video. This video has over 25,000 Facebook shares and 3,000 comments within the short time that it has been posted. Not only has this department made itself accessible, but these officers won the hearts of their community and country just by being willing to join in with a trend and having a good time with it. Capitalizing on trends doesn’t have to be hard; it could be posting a company update or sharing a fun trending video, or you COULD go as far as to make your remake or even a “response” video to the trend. It could be just a meme or a blog that uses wordplay to reflect the movement. It might be true that these little inserts might not automatically drive your sales up, but rather, they allow for brand recognition, larger product audiences going forward, and the ability for your company to step up to the same level as the people you are trying to reach.

Personalization

share a coke campaign

The Share a Coke campaign is probably the most widely recognized content marketing campaign, and quite possibly the longest-running. The Coca-Cola company started the campaign in 2011, over 8 years ago, in Australia. The idea was so well-received that they implemented it throughout the world. You can buy a Coke with your name on it, as well as buy a Coke with your friend’s name on it, to share with them (which is the whole idea behind the campaign). You can go as far as to order a personalized Coke bottle with your name on the Coca-Cola website, getting a discount if you buy an entire personalized pack. Personalize your product if you are able, to make it something that people not only want to buy for themselves, but they want to buy and share with all their friends.

Invest in Visuals: video, photography, etc.

Let’s be honest, good content marketing can go a long way without flashy videos, fun graphics, and perfect images…but they sure help!!! Set your business apart from your competition by investing in yourself, investing in your services, and in your business. Hiring a professional to create visuals that will accurately represent your company as it is now, as well as where you want to go. We all know that humans are visual beings, and having content that assists, promotes, and maximizes that specific element of who we are will only help your business grow.

Make it Community Oriented: Leave people feeling good about buying your product

TOMS is a well-known apparel company that offers a “One for One” project. For every pair of shoes that you buy, TOMS will donate a pair of shoes to someone who is in need – this campaign is not only extremely positive and aimed at giving back, but it’s the perfect “feel good” motivation for someone to pay the few extra bucks to buy themselves the new pair of shoes they’ve been wanting while still giving back to the 

Toms One For One

community and world. This could be adjusted personally to your business however you like, if you are a coffee shop you could give 10% of each cup of coffee bought to an animal shelter, or if you are a mechanic you could choose a charity of your choice to come set up at your shop all day and make donations for every oil change, tire rotation, or new tire job that comes in. The possibilities are endless for any company.

Give something away for FREE

This is a no-brainer, but we want you to expand your horizon of thinking…don’t limit your giveaways to your goods or services, these are good and you should facilitate giveaways of your goods and services, but think about giving away some company merch, or better yet, put together themed giveaways. Here is a great giveaway we saw put on by Patriot Jack’s Outfitters on Facebook. They put together an awesome “sweet summertime” giveaway with a Yeti cooler, a watermelon Yeti cup, a hat, and air fresheners. They had over 21,000 shares, 26,000 comments, and 23,000 reactions. Think about the audience they reached and the exposure they received just for putting together a simple little basket that was most likely valued at less than $300. Put your twist on it, and do a spring, summer, fall, and winter giveaway – the options are endless when it comes to your creative mind. 

giveaway content marketing

So, there you have it, we just gave you SEVEN different ways to make sure you’re benefiting from content marketing in your industry. Completely boiled down, a successful content marketing strategy is all about getting creative. It’s standing out from your competition in a way that helps people remember you. No matter what industry you are in, or what your company values are, there are ways to make your business one to be remembered.

Content marketing isn’t easy for everyone, getting the right content in front of your audience that really helps portray your company in the best possible way can be hard – let us help! We offer services such as blog management, content writing, social media management(like all pages), and more to ease up some of the pressure when it comes to content marketing for your business. Contact us today to learn more about what marketing strategies we can put into place for you today!

Contact us today to learn more about what marketing strategies we can put into place for you today!

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How Can I Create A Logo For My Website?

Create a logo

Creating a Logo that Lasts...

Creating a logo is part of an important part of branding your business. Branding your business is one of the most important things that you will do in the life of your company. Branding is all about coming up with everything that will represent your company, your website presence, your logo, your social media interaction & so much more. Your product, website, and customer service should all reflect a specific, unique, and unified brand for your consumers. So, what ARE some things to consider as you begin the process of creating a logo for your website?

Number One:

A Logo is just one small part of this process and is something that takes a lot of time and thought – I mean, you want to be with your company for many years, right?
So, take the time, do some research & take a look at logos that have not only been successful but also stood the test of time for various companies. 

Number Two:

Less is more when it comes to your logo. Keep your design simple, as this will risk less as elements go out of style as the years pass, keeping it simple will lessen the number of things with the option to go out of style.

creating a lasting logo

Remember to keep your logo with correct sizing, your brand should be able to shrink for a business card all the way up to a billboard and not lose any of the crispness of the original, this is an important design aspect to getting your logo ready for use.

Number Three:

Many entrepreneurs decide that it’s a good idea to try and design a logo for themselves, but in the long run, this can end up costing more money than investing in a professional graphic designer from the get-go. Professional designers know what colors to use & how to execute a plan in order to make you a logo that will accurately not only represent your company but also in a way that will last & stand the test of time. Even if you have a vision for your logo, it is best to seek help from a professional to make sure that your logo is being created correctly & also in a way that will positively impact your business.

Number Four:

Make your logo a way to tell your story…sounds cliché, right? But your logo can be a representation of what your company is all about, the story that you want your consumers to see & hear when looking at your company. A story will help your consumer connect with your company & the people behind it!

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