As more and more companies adopt a permanent work-from-home policy and consumers revel in the convenience of in-home streaming, finding new creative ways to reach buyers is more important than ever. Buyers love and take advantage of a multi-channel experience, but 90% of them say that incorporating a seamless experience is where they are most likely to spend their money. Your in-store, online, in-app, and out-of-home advertising should all cohesively work together to identify your buyer, understand where they are in their buyer’s journey, and help persuade them to complete a purchase without skipping a beat between your various channels.

When many hear the words multi-channel, they think of a website, social media, and an app all working together seamlessly. Of course, that is very important to a healthy multi-channel strategy, but that is not all you should be focusing on anymore. Also consider the entertainment streaming services. This will provide another avenue for you to potentially reach new customers. Traditional ads might become a thing of the past, but Hulu has introduced interactive ads that will provide an even richer experience for prospects who have already expressed interest in what you sell.

Another option is to consider making the most out of your out-of-home advertising strategy. You might think that billboards and bus signs are an expired tactic- a relic of the past that can’t possibly generate business. But there is a reason why out-of-home advertising is no longer called “traditional”. With the increasing availability through consumers’ cell phones, tablets, and other wearable technology, marketers are now more than ever able to change how to utilize out-of-home messaging that can reach their buyers. Nowadays, digital billboards can sync with a website that was viewed previously, there is nothing more omni-channel than that!