Search Engine Misconceptions Finally Cleared Up!

There are many rumors that go around about search engines and what makes your website have good SEO. What is true and what is false? And how can you be sure? We will address those rumors here and give you a clear understanding of what gives your website/blog a good SEO. Here are Four Search Engine Misconceptions.

1. Search Engine Submission

In the classical age of SEO times (the late 1900s), search engines had submission forms that were part of the search engine optimization process. Site owners would tag their sites with keyword information, and submit them. A bot would crawl in and include those resources into their index. The problem with this was that most of the submissions were spam. Since 2001, it has become useless and unnecessary to submit your entire website with every change that you make.  Since 2007, we’ve had availability of tools like more effective sitemaps that make those changes apparent and Google will crawl as they see those changes come through.  Webmaster tools to submit individual pages of your site or tools like Google’s fetch and render, so you can see what Google is seeing when it indexing that page, and fix as necessary. With all of the tools at our fingertips, there is no excuse not to be indexed by the search engines by using best practices set out by Google.  You can read them here. 

2. Meta Tags

Meta tags and meta keywords used to be super important in the SEO process. You would include keywords you wanted your site to rank for, and when users typed those terms

, your website would come up. This ended though because of spam, and eventually, search engines dropped this as a ranking signal. Now, in 2017 there are more tags than ever to utilize in different ways on your website.  Google never re-implemented the meta keywords back into circulation due to over spamming, but now we have more choices than ever!  From page header tags (H1 – H6), title tags, to show where important information on the page lays, to alt tags aka image optimization or attribute tags that assist the search engines in identifying the pictures since search engines can’t read images unless they are utilizing these tag types. Other tags include meta descriptions that are still used and super important because it summarizes the content of the page and shows directly in the search engines.

3. Keyword Stuffing

A large myth about SEO is the focus word density. How many times is your keyword in the content? Search engines have tried to prove time and time again that you don’t need to fill a page with your keyword to get good SEO, but yet people still believe this is the way to go. It’s not! Having good content and good link(s) are more important, and this way, you won’t be perceived as a search spammer.  There is a best practice that states you should have your keyword in your content about 1-2% of your total word count. What most writers don’t realize is that Google is smart, they use associated keywords to link to your main search phrase.  For example, if your keyword you are ranking for is dogs for sale, you can use associate keywords such as canine, puppy, k-9, doggy, and the list goes on. This way you aren’t spamming your writing and it makes more sense in the end.

4. The More Pages the Better or Larger Articles Get Better Ranking?

Google, Bing, and many other search engines look for duplicate content and overlapping articles, keyword spamming and much more.  When you publish a piece of writing, the search engines crawl it and their algorithms look for guidelines and inconsistencies that do not follow their best practices.  This myth about the more you have the better it is for ranking is completely false.  If you are just running a content farm and throwing articles out left and right, it doesn’t matter how long or short they are, you will be penalized for it.

5. It’s All About Google! Forget the Rest.

As a buzzer is going off in your ear, you know that this is far from the truth.  There are many benefits to using all different search engines, as you can’t predict the future and what your current audience is using -unless you are utilizing Webmaster Tools and Analytics, of course, to plot your audiences next move.  Even then, there are definitely those customers that have their favorite search engine and even if a small percent, the smaller ones are slowly catching up and increasingly so each year with algorithm advancements and  partnerships with larger internet companies such as Yahoo, MSN, and Facebook, to power up smaller search engines, that you won’t want to miss out on.

Many companies and websites still believe attempting these 5 myths will give them the best SEO possible, but when in reality, they are no help at all.  Are you looking to rank better on all of the search engines?  There are many levels to having good SEO, and keeping up on it monthly through monthly blogs and maintenance.  If you are looking for some guidance, we can help you with SEO.

Google is always pushing out little features and functions when you least expect it.  It was noticed late last week and now it’s becoming more prominent on the web as it is discovered.

Now you can submit your URLs for your site directly on the search page when you type in “Submit URL to Google”.  The one drawback is that you have to be logged into your account for it to show up and to utilize this new feature. Which isn’t all bad, but just another hump to get to the summit.

There is no telling how long this has been released as there is nothing official on any of Google’s blogs or wikis as of right now. But we are happy that this has made an appearance, how convenient that it just sits there and we don’t have to go track it down.

But as always, just because you submit your URLs, that doesn’t mean that Google will always pick up your website.  You will still need to utilize best SEO practices follow the rules and wait to see if the Big G index’s the site.

Not familiar with Google or how indexing works, contact us and we would be happy to explain.

2017 Search Engine Optimization Trends (SEO)

Shannan DuShane | February 2017 | Spectrum Net Designs, Inc

Search engine optimization is a revolving door that changes on a regular basis.  Dating back to end of 2000 when Google rolled out their first toolbar that had thousands wondering how the internet will change from this point on.   This was the beginning and now in 2017, 17 years later, over 70, changes, search updates, tools, enhancements and algorithm changes/updates. It’s a game changer to everyone with a website.

 Click here to see a full list of the Google Algorithm Change History.

Here is a fun and detailed infographic!

In the past, you could do a lot more with search engine optimization, than today’s restrictions and rules, such as keyword stuffing.  A tactic that was quickly shut down by Google search engines.  The user would stuff keywords, as many as they could into a single webpage, as many times as they could and get the results they were seeking.  Conversions however are another story. Inbound links were another tactic that site optimizer would try and utilize.  They would stuff links, hundreds of them in a single site if they could.

Currently, Google has made the search engines a much friendlier place to achieve results.  Now mind you that it’s not easy to get to the top, but you can ensure that it’s all in fair play with black hat seo techniques being penalized and spammed.

You have a fair chance to get to the top, if you practice safe seo.

With Google now releasing more updates and changes yearly, we can have hopes that the search engines we’ve come to rely on will become more efficient.  We now have a real-time update that was recently released or re-released, the Google Penguin 4.0 update in September of 2016. It was viewed what seemed like a multi-phase roll-out that took about 3 months to complete.  Penguin 4.0 Real Time Update was released as a part of Google’s core algorithm and you can expect big things from Penguin in the future.  This update allows quicker recovery time for items you were previously penalized for, that until now took months to correct.  Penguin 4.0 update will not penalize an entire website that was found to conflict with certain criteria banned from search engines, because of the real-time update, you can correct and rank more effectively.  The old Penguin was found to take upwards of 12+ months to fix.

Now on to 2017, what can you expect for seo trends? Everything!

Constant Artificial Intelligence Learning. RankBrain by Google, is an algorithm learning artificial intelligence system, the use of which by Google. It helps Google to process search results and provide more relevant search results for users. In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm along with links and content. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries or keywords.  Search queries are sorted into word vectors, also known as “distributed representations,” which are close to each other in terms of linguistic similarity. RankBrain attempts to map this query into words (entities) or clusters of words that have the best chance of matching it. Therefore, RankBrain attempts to guess what people mean and records the results, which adapts the results to provide better user satisfaction.

Mobile First Indexing.  Back in November 2016, Google announced they are going to be rolling out Mobile First Indexing.  While it isn’t a surprise that more people use their mobile phones to search everything these days, Google wants to help those that have taken steps to become more mobile friendly with responsive design of their websites.  This is different that a business having a separate mobile website from your desktop. Where you must make changes to two (2) difference sites.  This refers to the same website as your desktop version, just mobile optimized for friendlier viewing on all mobile devices.

Here are a few recommendations from Google to help webmasters prepare as Google move towards a more mobile-focused index.

• If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.
• If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.
• Make sure to serve structured markup for both the desktop and mobile version.
• Sites can verify the equivalence of their structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output.
• When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.
• Use the txt testing tool to verify that your mobile version is accessible to Googlebot.
• Sites do not have to make changes to their canonical links; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.
• If you are a site owner who has only verified their desktop site in Search Console, please add and verify your mobile version.
• If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.
• If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It’s better for you to build up your mobile site and launch it when ready. Learn more about mobile-first indexing.

Accelerated Mobile Pages (AMP). AMP pages utilize asynchronous JavaScript which allows the scripts in the site to be loaded simultaneously instead of one after another starting with the head tag.  “In early tests, we found that AMP pages load four times faster and use eight times less data than traditional mobile-optimized pages,” says Pinterest’s product engineer, Jon Parise. “A better, faster mobile web is better for everyone, including users, platforms like Pinterest, and publishers.” You can see that Google hasn’t announced it yet, but is starting to favor sites that have utilized this tool. You identify the page by the “lightning bolt” which pages are AMP’ed. Now to see what happens when a larger crowd starts using this tool for their websites, there will need to be another change to ensure the pages are properly ranked if everyone uses this, that’s a game changer.

Voice Search. This is a growing trend when it comes to smart phones, tablets, and other devices.  Now in 2017, when it comes to searching and
results, search engines are growing smarter and voice search is gaining momentum.  We should admit that it is easier to talk to our phone than typing, especially when we are on the move most of the time.  The one drawback that can come out of this is the technology behind recognizing the words when it comes to the actual search.  The best results come when you use short queries and questions versus sentences and specific data.

Video & Animation. Video and animation have been around for ages. But, can you explain the rise in seo capabilities when it comes to video optimization? Videos are powerful, they can express your content with an ability to keep your audience’s attention, versus the monotonous task of reading, or in my case scanning a long article.  If your audience had an option of clicking on a video or article, who wouldn’t want to watch a video, they are intriguing. While text articles aren’t going anywhere, there are added benefits to utilizing and embedding a video platform within your website, such as YouTube, Vimeo, Vine, and utilizing Facebook Live, and Instagram. You will get a different audience and reaction of your content, with a rise in conversions from your website. Plus, you can see that Google is indexing videos at a higher rate which adds value to your website. 

The key is to stay on top, and watch for trends that are rising in popularity.  Search engine optimization trends can range from large algorithm releases to small updates that change the way your site shows up. This will help you stay up-to-date with your seo efforts for you and your client’s needs.   I also suggest subscribing to those larger companies that post regularly about Google updates, search engines, and other tech based companies newsletters and feeds, this will save you time and keep your strategies up and moving forward.

Happy Marketing!